The average cost per lead for HappyMe’s health service line is $59, and it gets 1.2 million impressions.
HappyMe had originally planned to run the combination of digital and TV ads for only six weeks, but the campaign was so successful that the time was extended to three months.
During that time, potential customers got a total of 1,249,103 impressions. The paid search campaign had the highest conversion rate at 8.35% and the lowest cost per acquisition (CPA) at $59.
There were 40,804 paid search impressions, which led to 587 clicks to the site. At 0.6 percent, Facebook was the next best platform for getting forms filled out.
There were 681,630 Facebook impressions, which led to 4,193 clicks and a CPA of $42. HappyMe was very happy with how the procedure turned out.